As people increasingly find information about products, services and companies through search engines, it has resulted in huge competition among search results within all business areas and industries. A website with well-executed SEO work increases the chances of getting a higher ranking on Google’s search engine, and thus provides you with more business opportunities and ultimately more customers Below are four of the most important tips for how your company should conduct your SEO work to increase your business opportunities through increased visibility on search engines.
1. Be sure to have relevant content and update regularly
The single most important part of successful SEO work is to fill your site with relevant content. It is with your content that you will rank on search engines, and the more content you have, the more places your site will show up, this increasing your exposure, and thus also chance of gaining traffic from prospects. We often hear that the key to getting a top ten spot on Google is to stuff the webpage full of content. This is true, but more importantly, it’s actually about filling the webpage with a lot of high-quality content that is relevant to the users. A trick is that on your company website you have a blog or a news page (or both) where you write about what products / services you sell or where you provide various helpful tips – the more posts / pages the better. But don’t compromise quality for quantity, because Google’s number one goal is to present high-quality content. For example, if your company sells helmets, an idea is to write a post where you talk about the importance of wearing a helmet and where you also integrate important keywords relevant to your product and business in a seamless way. But in doing this, make sure you avoid keyword stuffing as Google will punish you if you do. It is important to continually update the blog / news page and make it feel alive and up-to-date so try to make a new post once a week and at the very least twice a month for successful keyword optimization and improve rankings over time.
2. Do not forget to rename the pictures
It is recommended to have as a routine to always add text to images before publishing them on the web page. The main reason is that the images will be searchable, and in other words, they will help to rank higher up on Google. Google can only index text and not images, and so this is why it is crucial that you include text that describes what the image is about. If you sell products, you should type the product name in the caption of your image, and don’t forget to write clear Alt texts for your images. One tip is to have short sentences with your targeted keywords. It’s not only texts that rank in google, so if you get your images to rank high on Google’s image search, you can get traffic this way. By also emphasizing images, the page will appear on Google both when the keyword is used, but also when people search for images. Do not forget that keyword optimization is about using relevant keywords. Never use keywords that aren’t related to your company’s products, services, or industry.
Another important factor for successful SEO work is to work with links, both on the internal and external sides of your company’s website. One of the reasons why it is very important to integrate internal links is to lead visitors to your service offerings or to facilitate a buying process on your website. Does your company write a blog post about a specific service or product, it’s reasonable to write: “For more information about X click on our offer about Y (include a link). Additionally, getting strong and relevant pages to link to your website is incredibly important for higher rankings on Google. For example, a local or regional newspaper or larger blogs pages that Google often believes is credible and authoritative. Another tip is to try to avoid linking to other pages that go after the same keywords as you since it will help them in their rankings. In other words, your company should be restrictive to throwing links to other companies or web pages that compete with you. Another reason is that you want visitors to stay on your company’s website and not click on to anyone else?
Focus on acquiring links from other sites as this is one of the most important ranking factors in Google.
4. Choose your keywords carefully
Another trick that is important to consider in your SEO work is to work with specific keywords. A helpful tip is to sign in to AdWords and use their keyword planner tool. There your company can get keyword ideas and see what keyword keywords people are searching for. With the Keyword planner tool, you can get a better insight into not only keywords related to your business, but you can also get a better understanding of the many people search for them (search volume) Doing this will allow you to go after relevant keywords that will help you rank well and drive you marketing benefits. Now, take these keywords and incorporate them on your website in articles, texts, and so on.
Jens is the editor-in-chief and co-founder of Veloce International marketing blog and the influencer marketing directory Veloce Network. He is a social media and marketing nut, sharing his passion for online marketing and business in his articles.